The Basics of Pitching Like a Honey Badger

A dude in a tropical shortie wetsuit jumping off a sea cliff in Baja, Mexico, with ruddy mountains in the background

Instructor and founder Naomi Tomky, a Caucasian woman in a grey shirt, smiling as she leans against a fence in the Pacific Northwest. A curving trail and evergreen trees are visible in the backgroundInstructor: Naomi Tomky
Duration: two weeks


For new writers, the process of pitching can be confusing and there’s not much information that clearly and helpfully explains what, exactly, a query is, and how it’s the basis of most journalistic writing. This class will help demystify the process, specifically with an eye toward publishing food and travel stories.

Every pitch has a place, and your job as a writer is to find it that home. Instructor Naomi Tomky has cold-pitched into publications ranging from BBC Travel, Food & Wine, Conde Nast Traveler and The New York Times. In this two-part mini-class, she’ll help lead students down the path to do the same, giving advice on choosing the right publication, finding the correct editor, and, of course, crafting the perfect pitch.

In the class, Naomi will teach the fundamentals of pitching food and travel stories to print and digital editors: what format to use, how long a query should be, what information should be included (and what shouldn’t be). She will also address the question that most often stymies even experienced writers: “What’s the difference between a topic and a story?”

Students will learn the mechanics of pitching: how to format the email, when to follow up (and when to give up on a publication), and how to continue the conversation with editors after the initial email. Naomi will also discuss how to find writers guidelines and calls for submission, and how to break down what they mean.


The class includes two group lessons and individualized feedback on one pitch per student.

Knowledge students will leave with:

  • What is a pitch?
  • Who do I send this pitch to?
  • What kinds of stories should I pitch?
  • How do I make editors want to work with me?

The kinds of publications discussed in the class include:

  • In-flight magazines like Hemispheres and Delta Sky
  • Visitor’s guides and other private publications
  • Local and national newspapers
  • Digital publications including Fodors, BBC Travel and Hidden Compass


 Is the course suitable for experienced writers?

This accessible, affordable class makes a great refresher for writers who want to get their pitching back on track: it offers a reminder of the basics, plus the included individualized feedback will be geared toward your specific level.

 Can unpublished or emerging writers benefit from this workshop?

Yes! This course is designed to get you moving toward publication, so there’s no need to have previously published work.

How much time does it take?

Time commitment varies, but assume about half-an-hour for each of the lessons, plus an hour to create the pitch for feedback. Please budget at least 30-60 minutes to offer peer feedback as well. Online classes can be a powerful place to build your network and find beta-readers at a similar level. Make sure to connect with your fellow students!

What sort of success can I expect?

This course is designed to help give you the basic skills to pave the pathway toward success. If you’re looking for a more intense, guided curriculum, be sure to check out Amanda’s Pitch Like A Honey Badger course.

What if I have another question?

Please ask us! Email

Write Like a Honey Badger Workshops