Instructor Alex Leviton

Alex Leviton has been teaching and mentoring writers since she got her master’s in journalism from UC Berkeley in 2002. A longtime Lonely Planet veteran, she has authored more than three dozen titles for the guidebook giant. She also led Win a Week with a Lonely Planet Author competitions in Shanghai and Marrakech, and captained the World Nomad’s 2014 Travel Writing Scholarship in Berlin. Her latest book Explore Every Day is filled with 365 (+1) of her prompts for a more innovative life. She also reports on the topic for her Seattle Times Explore column Creativity at Work.

Instructor Alex Leviton (a white woman with brown bangs and shoulder-length hair, glasses, a bright smile and pretty blue necklace. You can see PNW foliage in the background.)Her expertise comes from seeing the business from every angle. Alex was the founding Editorial Director of (now Skyscanner), a series editor and creativity coach for The Guardian, and a travel journalist for USA Today. She started out in magazines and at an alt-newsweekly, co-wrote an app (Umbria Slow), and she’s currently drafting a speculative fiction novel while freelancing full-time.

Alex has now coached writers, businesspeople, and creatives for almost 20 years. She also uses her methodology in creativity workshops, with corporate clients, and in a juvenile psychiatric hospital.

 Read more student reviews and get a sense of graduates’ published work.


Finding Your Voice (formerly “Create Like a Baby Panda”)


“Her ‘Finding Your Voice’ exercises completely changed the way I view my professional writing style and has resulted in me receiving more paid work and opportunities with high-profile clients than ever before. Her knowledge and passion for her art form is enormous and her teaching ability is remarkable. I can honestly credit this improvement in my new career to my time spent learning under Alex and could not value her expertise highly enough.” — Jarryd Salem,, 2014 World Nomads Travel Writing Scholarship winner

“An excitement and love of writing comes across with every expert tip Alex shares. Listening and learning from her experiences with Lonely Planet and as a writer gave me the motivation to kick start my own career, something I’ll always be grateful for. Ask questions and expect answers filled with encouragement, insight, and loads of first-hand knowledge. Alex knows and loves writing, it’s evident from the minute she greets you.” — Lisa Michele Burns,, award-winning photographer and Lonely Planet Travel Writing Competition winner

“In the three months I worked with Alex as a writing coach, I went from an overwhelming feeling of not knowing where to start or what to write, to completing a new blog to kick off my travel writing. Through her mix of wacky exercises, mind-expanding lists, and good old-fashioned support/accountability, she got me to actually complete a project. She provided the structure and the template for me to sink into whatever comes up and/or gets in the way of my creative work. She guided me to clear the emotional clutter, so that I can move forward and get work done.

“Her work is for those willing to go deep and deal with the uncomfortable, in order to clear the way for productive writing and/or creative work.” — Sarah I, writer

“Alex was a great pleasure to work with. She took me, a novice writer with no publications to my name, and made my blogging and writing crisp and compelling. She was hands-on and detailed, while allowing me the freedom to find my own style. I am a stronger and more confident writer because of my experience with her.” — Jim Doherty, Winner, Lonely Planet Bluelist Writing Competition, Shanghai