Flora Tsapovsky is a journalist and writing teacher who splits her time between San Francisco and Tel Aviv. Having started her writing career in Israel (and in Hebrew), Flora moved to the Bay Area in 2013 and re-established herself. She started at a small Sonoma Country paper and made her way to nationwide publications. Her work now appears in titles like Wired, Elle, Food & Wine, Bon Appetit and Afar, and she’s a regular contributor to the San Francisco Chronicle.
Flora specializes in food, style and the human side of tech, as well as big-picture culture trends. Capturing the current zeitgeist, uncovering emerging patterns, and featuring new, bold visionaries are her favorite pathways to great journalism.
In addition to writing, Flora teaches courses on fashion journalism, feature writing and social media strategies at the Academy of Art University in San Francisco. She is also the founder of Parlar Series: conversations that tap into the very core concepts of everyday life.