Flora Tsapovsky is a journalist and writing teacher who splits her time between San Francisco and Tel Aviv. Having started her writing career in Israel (and in Hebrew), Flora moved to the Bay Area in 2013 and re-established herself. She started at a small Sonoma Country paper and made her way to nationwide publications. Her work now appears in titles like Wired, Elle, Food & Wine, Bon Appétit and Afar, and she’s a regular contributor to the San Francisco Chronicle.
Flora specializes in food, style and the human side of tech, as well as big-picture culture trends. Capturing the current zeitgeist, uncovering emerging patterns, and featuring new, bold visionaries are her favorite pathways to great journalism.
In addition to writing, Flora teaches courses on fashion journalism, feature writing and social media strategies at the Academy of Art University in San Francisco. She is also the founder of Parlar Series: conversations that tap into the very core concepts of everyday life.
- Flora Q&A in Office Hours
- Article: Timely Angles and Trends in Freelance Writing
- Article: Timely Pitches and Trend Forecasting for Freelancers
“I loved the intimacy of working directly with an instructor like Flora who is so well versed in the freelance writing universe.”
“The lectures were written and structured to be incredibly informative and, frankly, a joy to read – it was easy to take on the lessons and the step-by-step guidance and actually apply them to the real world.”
“Flora is one the most insightful, encouraging, thoughtful editors I’ve ever worked with, and her gentle guidance made me see my potential to craft pitches in a new light.”
“The course opened my eyes on how to bring wider, nuanced angles to an article, reframing how I approached the topic – not being quite so literal, zooming out to see how it connects to a bigger picture within the industry/moment/trend. I’m just starting to tap into these critical skills, will read and re-read the class lectures because I keep finding new nuggets to give me additional guidance.”
“I found a bit more courage to tell my own story as it relates to timely events — something I typically shy away from being forthcoming with those details.”